The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.
There has, of course, been a rapid rise in the number of e-commerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and mortar businesses that are also offering products and services via their websites.
Like most components of a successful business, Internet marketing requires some strategy and a plan. Your Internet Marketing Strategy is your written plan that details when and how you will use the many available Web-based marketing tools to grow your sales. With a well-prepared strategy and plan, you will have a controlled and manageable implementation of your online marketing initiatives and a path to capitalize on the available tools. Without a solid Internet marketing strategy, you will likely waste time and money chasing trends that never really contribute to your sales in a meaningful way.